News values

Two media theorists (Gatlung and Ruge) developed a system for classifying how 'news-worthy an event is"

Frequency:

  • negativity 
  • unexpectedness
  • unambiguity 
  • personalisation
  • meaningfulness
  • reference to elite nations 
Reference to elite persons: 
  • conflict 
  • consonance 
  • continuity
  • composition 
  • competition
  • predictability 
  • time constraints 
The language of this article portrays many frequencies. The unexpectedness in the title of the article suggests that the Uk experiences about 20-30 earthquakes minor each year. According to the British Geological Survey (BGS). A few hundred smaller ones are recorded by sensitive instruments. Similarly, this article was written to inform and educate the British population on unusual weather patterns. 

The composition of this article was written under a time constraint as it is breaking news and had to be published in order to inform the world of a potentially deadly virus that was extremely unexpected. Unambiguity - because this is the spreading of one clear message. 


This article is less valuable, however it is still unexpected because there are a lot of jobs to be lost and lots of people out of jobs. Similarly, there is also meaningfulness to this because readers will have some empathy towards the Morrisons workers. 














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