Ownership & Distribution

Ways news is distributed:

  • hard copies 
  • social media 
  • dedicated news apps 
  • radio 
  • tv 
Role of Gatekeeper: Is in charge of controlling, managing and transferring the knowledge. They have control over which news stories go to which newspapers. They decide what information should move to group or individual and what information should not.  

Features of a traditional news company: 
  • Owned by a large conglomerate
  • Has many news subsidiaries, often specialising in as specific audience or geographic area 
  • products available across a range of distribution platforms 
  • clear political ideology.

News Corp is a mass media company that operates in 
How many types of media does it operate in?
tv 
internet 
advertising 
branding & tech 
radio 
news & magazines - digital and print 


How many different countries does it operate in?
Australia 
Tasmania 
Papua New Guinea 
USA
UK

How many NewsCorp brands have you heard of? How does this make NewsCorp a very powerful company?
They have control over the content and manage the information that is broadcasted on many different companies. They have control over both left wing and right wing media so they can decide the information that is told. The cater to both left wing, right wing and everyone in between such as The Times.
I have heard of; Fox News, sky news, wireless group, talk radio, virgin radio, GQ magazine, The Times. 

Major news story and how it has bee distributed across The Sun:
The Sun website 

The Sun Twitter  
The Sun Instagram 
The story is covered on both twitter and their website. Most recently the sun had also contrasted this story by posting about Kate Middleton. Using informal language the articles are targeting their target audience directly as The Sun is a tabloid newspaper. The twitter page articles include less words and more videos to target a younger audience who are more present on social media, whereas The Sun website has lengthier articles that an older audience may be more interested in. Having two articles about the Royal wives - one shaming Meghan, while another praises Kate can influence readers opinions of them and potentially cause an uproar of hate towards Meghan. 


Political ideology: is a concept used to define a set of political beliefs, by which all newspapers are either left wing or right wing, to varying extents. 






Left wing: 
Broadsheets: The Guardian, The Observer, Financial Times 
Tabloid: Daily Mirror 

Right wing: 
Broadsheets: The Daily Telegraph, The Times 
Mid market: Daily express, Daily mail
Tabloid: The Sun, Daily Star



Press agency: is an organisation that gathers news reports and sells them ( or images or footage) to subscribing news institutions including papers, websites and broadcasters. Their news is as neutral and unbiased as possible - sticking to the facts. They are not publishers - they just provide informations and resources for traditional news companies.  Eg. Reuters and Press Association.

Fact file: Buzzfeed
Is an American internet media, news and entertainment company with a focus on digital media. It is based in New York City and LA, but is also has offices internationally in Japan and Britain. 

The company has a tall structure led by the founders and CEO. Some of the companies subsidiaries include Buzzfeed UK Limited, Wood Apps LLC, Homesick.com, Kingfish Labs, inc. 

BuzzFeed News is considered to have a slight moderate liberal left wing bias. They often publish factual information that utilised loaded words to favour liberal causes. It has published a number of high-profile scoops, and during its short tenure has won numerous journalism awards, including the National Magazine award and National Press Foundation award.

BuzzFeed News is available on YouTube, Twitter, Snapchat, Facebook and Instagram, it also has its own personal website that features current stories of general interest and serious reportage. 

Buzzfeed's target audience is skewed heavily towards women as well as younger audiences, almost 20% of its audience is between the ages of 18-24, an index of 161, and a quarter of its audience is between the ages of 25-34, an index of 133. 



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